Are you a lion?

Posted on Posted in Brands & Branding, Marketing Communications, Social Media Marketing

I was lucky enough to attend The Communications Council WA ‘Marketing Effectiveness on Trial’ conference on 11th September 2017. Three speakers (Mark Earls, Professor Karen Nelson-Field and Peter Field presented their recent research and conclusions to a large audience of marketers and agency people in Perth. At the end my conclusion echoed Tywin Lannister’s famous […]

Marketing & Sausages

Marketing & Sausages

Posted on Posted in Marketing Communications

Marketing & Sausages This article was first printed in The West Australian 25/8/14 The marketing author and social media savant, Gary Vaynerchuck has a saying, “A penguin cannot be a giraffe, so just be the best penguin you can be”. I think this is why I don’t understand why some communications businesses like to add […]

marketing innovation

Marketing Innovation

Posted on Posted in Marketing Communications

The Marketing Innovation Bandwagon There are few more over used words in business than ‘Innovation’. Today, thanks to Malcolm Turnbull, it has even entered the world of politics and will be at the core of fiscal policies soon. But what is it, why is it important, what is the relationship between marketing / innovation, what […]

Marketing segmentation

Marketing Segmentation

Posted on Posted in Marketing Communications

Marketing Segmentation A couple of recent articles in Harvard Business Review (HBR) on marketing segmentation made me reflect on one of the basics of effective marketing. In ‘Choosing The Right Customer’ (Robert Simons, HBR March 2014), the Harvard Business School Professor suggests that although there are potentially a number of different groups that could be […]

Marketing quality originality relevance

Marketing: The Triumvirate

Posted on Posted in Marketing Communications

‘Quality, originality and relevance’ are the new Triumvirate of marketing. An article in The Guardian on ‘Google Search Changes’ started with a reminder that ‘Google’s Panda, Penguin and Hummingbird search algorithms affect around 90% of online searches, according to Search Engine Watch. These algorithms strip out “bad searches” – sites stuffed with keywords, duplicated content […]