“Never ask a barber if you need a haircut. The answer is usually yes.” This well-known business saying is sometimes attributed to Warren Buffett, the Billionaire US investor. But this modern proverb can be found in an article from 1972 and its roots can be traced back to 1834 (“Ask a barber how to make your […]
I was lucky enough to attend The Communications Council WA ‘Marketing Effectiveness on Trial’ conference on 11th September 2017. Three speakers (Mark Earls, Professor Karen Nelson-Field and Peter Field presented their recent research and conclusions to a large audience of marketers and agency people in Perth. At the end my conclusion echoed Tywin Lannister’s famous […]
Because so much of what we do is linked to a business’ long-term strategy we are not able to detail how we have created value without giving our Clients’ competitors, customers or other stakeholders a view from inside that tent. So in the tune with the zeitgeist we present a ‘fake case’. We could use […]
Time and time again the ‘Social Media’ I consume includes headlines and links to content extolling social media as a panacea to all brand communications. I’m sorry to tell you Social Media does not exist anymore. It has gone the way of Web 2.0. It is an outdated business term used to capture the opportunities […]
The 2015 Sensis Report ‘How Australian people and businesses are using social media’ reported that 37% of large businesses and 80% of small businesses do not have a ‘social media strategy’, with many ‘digital communications and social business strategists’ seeing this as bad news. But like the Curate’s egg, it is both bad and good […]