Marketing segmentation

Marketing Segmentation

Posted on Posted in Marketing Communications

Marketing Segmentation A couple of recent articles in Harvard Business Review (HBR) on marketing segmentation made me reflect on one of the basics of effective marketing. In ‘Choosing The Right Customer’ (Robert Simons, HBR March 2014), the Harvard Business School Professor suggests that although there are potentially a number of different groups that could be […]

Marketing quality originality relevance

Marketing: The Triumvirate

Posted on Posted in Marketing Communications

‘Quality, originality and relevance’ are the new Triumvirate of marketing. An article in The Guardian on ‘Google Search Changes’ started with a reminder that ‘Google’s Panda, Penguin and Hummingbird search algorithms affect around 90% of online searches, according to Search Engine Watch. These algorithms strip out “bad searches” – sites stuffed with keywords, duplicated content […]

Rebranding: Yes – No – Maybe

Posted on Posted in Brands & Branding

Rebranding Article on ‘Rebranding’ by Nick Eggleton that appeared in The West Australian 8.12.14 Did things change or is that lipstick on your gorilla? There is no right or wrong answer to the question about whether a business should rebrand. Some urge a rebrand because it is a revenue opportunity for design and implementation of […]

Brand Development: Online Tips

Posted on Posted in Brands & Branding

Brand Development If you are planning on expanding your business, it is crucial you understand the importance of developing your brand to achieve the results you want. Brand development techniques can be implemented by businesses of any size, and can help your business grow even faster and stronger. Here are some more thoughts about brand […]

How do we get more customers?

How do we get more customers?

Posted on Posted in Strategy

How do I get more customers? How do I grow my business? How do I get existing customers to spend more? Google loves to answer search questions like ‘How do I get more customers?’ with a page that 1) recognises the question (i.e. the page repeats the ‘keywords’ often – especially in H2 / H3 […]

Content Marketing

Content Marketing: The King is dead.

Posted on Posted in Content Marketing

Content Marketing is the latest area of marketing communications being promoted as a new opportunity for brands. ‘Content is King’ is a phrase now being used in this area, but what is Content Marketing? Definitions of Content Marketing vary, but let’s use the Content Marketing Association as a starting point:   Content Marketing is the […]