Nick is a passionate marketing professional with many years experience.
He has worked in marketing communications agencies on some of the UK’s biggest brands and, from 2001 to 2014 managed his own brand development consultancy in the UK before moving to Australia in 2014.
With over 30 years of marketing communications experience and a passion for helping businesses he has become a skilled practitioner in the following areas:
- Advertising – Online / Offline
- Brand Development
- Content Marketing
- Direct Marketing
- Email Marketing (Acquisition / Retention)
- Exhibitions & Conferences
- Event management
- Google Analytics
- Market Research, Evaluation and Planning
- New Product Development
- Packaging design
- PayPerClick Advertising (Adwords etc)
- Public Relations
- Sales Promotion
- Social Media Marketing (Facebook, Google+, Twitter, LinkedIn, Instagram, Vine)
In his own words, ‘You can always tell a Yorkshireman, but you can’t tell him much’.
I’m from Yorkshire.
What has ‘Yorkshire’ got to do with how I work?
Yorkshire as a brand has many positive qualities, but also some negative ones. People from Yorkshire can and are stereotyped as uncultured, unsophisticated, simple, stubborn, stoic and miserly.
So why on this website am I referencing my Yorkshire heritage and why is it relevant to marketing practice.
All over the UK, the Yorkshire accent is recognised and valued by call centres because it’s honest: No airs and graces. Calling a spade a spade.
Yorkshire is a very rural place. The biggest county in England and also one of the least densely populated.
Originally the Kingdom of Jorvik, there are approximately 5 million people living in the 3 million acres.
It’s population is the same size as Scotland and bigger than New Zealand.
So now you understand the size of the tribe and the source of my pride, what are the values I recognise.
Well if I tell you famous Yorkshire folk include Captain James Cook, William Wilberforce, Charlotte & Emily Bronte, Henry Moore, David Hockney, Sean Bean, Brian Blessed, Judi Dench, Jeremy Clarkson, Geoffrey Boycott, Brian Clough and Guy Fawkes.
You’ll get the picture that our values could be intrepid, humanitarian, creative, disruptive and out-spoken.
This is in no small part a consequence that throughout most of the last 2000 years, York, the capital of Yorkshire – and my birthplace – was (sometimes arrogantly) the second city of England. It’s because of this, and its distance from ‘That London’, that ‘we’ are traditionally rebellious to the established order.
In 1069 when William The Conqueror ‘’harrowed the North’ he left the county desolated and dying of starvation. He purposefully created a psyche bent on survival to ‘cure’ our rebellion.
So no surprise then that the stereotypical miserly and antagonistic Yorkshireman is a characteristic based on historical circumstance.
Added to that ‘Yorkshireness’, my maternal Grandfather was a Jewish immigrant to England during WWII: A religious culture and a circumstance that only adds to the work ethic, thrift, and disputatiousness. No accident that I’m careful with money and avoid wastefulness.
So where I come from, how I was brought up, added to my 40 years of continuous study and over 50,000 hours of marketing communications practice give me a unique ‘anti-establishment’, ‘sceptical’, ‘no nonsense’, ‘penny-pinching’ perspective on investing in marketing. A miserly perspective.
There is an old joke that the Grand Canyon was created when a Yorkshireman dropped a penny down a rabbit hole.
How does this benefit you?
Working with me will help your business see through the smoke and mirrors, give you strategies that work and manage any unreasonable expectations you might have that there is a silver bullet.
There is no silver bullet. If it were that simple I wouldn’t be writing this copy, I’d be on a beach with a cocktail.
Successful marketing communications is simple, but it’s not easy. I make it easier.”
There’s more information on his Linked In profile