According to SJ Insights
- Average number of advertisement and brand exposures per day per person: 5,000+
- Average number of “ads only” exposures per day: 362
- Average number of “ads only” noted per day: 153
- Average number of “ads only” that we have some awareness of per day: 86
- Average number of “ads only” that made an impression (engagement): 12
To be one of the 12 adverts that made an impression we must snap people out of their autopilot.
Once noticed we can get action. Once acted on we change behaviours.
Attention is media neutral. So are we.
If you're interested in the details click here.