“As the CEO of The Tailor Made Spirits Company, I was introduced to Nick Eggleton in early 2016.
Nick had become aware of our range of Margaret River artisanal gins (The West Winds Gins) and had started contributing significantly to our social media conversations on Facebook. As he became more familiar with our brand he began to offer his perspective on our other marketing strategies and execution.
At a time when we were wrestling with the plethora of potential social media options to enhance the brand awareness of our products Nick suggested that we should step back and revisit some of our fundamental assumptions and develop a sound marketing strategy to underpin our future spending decisions.
Over the course of the next 3 months Nick guided the development of a holistic marketing strategy, underpinned by observational and survey data. At the same time Nick continued to provide input into our ongoing marketing activities, ranging from product design assistance to event selection and execution.
He also developed and executed a very successful social media plan that was used to test many of the assumptions upon which the marketing plan was being built while continuing to build our brand following.
Nick’s management of our social media rapidly returned results, with Nick’s posts gaining consistently greater reach and engagement than we had ever been able to achieve on our own.
Nick has a very pragmatic, inclusive style and work collaboratively.
I would not hesitate to recommend Nick’s agency.”
Paul White, CEO