Recently a client was approached by a company selling a marketing tactic I have little respect for: Influencer Marketing. As it is very linked to the idea of ‘personal branding’, which I also loathe, I thought I’d kill two birds with one blog. What is an Influencer? Urban dictionary definition: Influencer ‘A makeup, hairstyle, or […]
“Never ask a barber if you need a haircut. The answer is usually yes.” This well-known business saying is sometimes attributed to Warren Buffett, the Billionaire US investor. But this modern proverb can be found in an article from 1972 and its roots can be traced back to 1834 (“Ask a barber how to make your […]
Because so much of what we do is linked to a business’ long-term strategy we are not able to detail how we have created value without giving our Clients’ competitors, customers or other stakeholders a view from inside that tent. So in the tune with the zeitgeist we present a ‘fake case’. We could use […]
My dog is called Elvis. I think he loves me because of the attention he gives me. It’s no accident though. It’s because he knows how his bread is buttered. If he gives me attention, I’ll give him some in return. And vice versa. A dog’s brain is much smaller, and therefore simpler than a […]
Retail advertising Most retail advertising is so far behind the game it might as well be playing tiddlywinks I’ve written some controversial pieces about advertising, but this might be the most controversial. Why? Is it because I’m going to make a lot of enemies in my competitors? No. It’s because I’m going to make the […]