Second opinions. Why are we averse to them?

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​Not getting a second opinion can kill your business as surely it can kill you. Before studying Communications at university I studied both History and Engineering Science. Those three subjects programmed me to consider paradigms. Different viewpoints against the hegemonic. Prevailing science changes perspectives as does history and language. It made me try to understand […]

Hunting the Unicorn

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Don’t hate us, but we think offering internships when done properly** is a good thing. We offer internships and so speak to many under grads, post grads and Masters students about their career prospects. There is one common denominator in every conversation: The Unicorn.     The Unicorn is how we describe the creature many […]

Eight great podcasts we recommend

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We subscribe to a number of great podcasts. We recently read a list of someone else’s recommendations and it was very useful. We thought you might also find my list useful too. We’ve included average running times, and a link through to iTunes.   Business News WA: 15 minutes ‘Business News provides news, insights […]

Fake Cases

Posted on Posted in Advertising, Blog, Social Media Marketing

Because so much of what we do is linked to a business’ long-term strategy we are not able to detail how we have created value without giving our Clients’ competitors, customers or other stakeholders a view from inside that tent. So in the tune with the zeitgeist we present a ‘fake case’. We could use […]

The value of an internship with Electric Agency

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Starting out into the workforce after studying for three or so years, you are literally starting from scratch. You get thrown into the deep end, and basically everything you think you knew gets dumped right out the window. Studying at a well-respected, but theory-based university, looks fantastic on your resume, but doesn’t really help when […]

Brand Strategy

Brand Strategy: Differentiate or die

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Brand Strategy Brand strategy and brand communications are interdependent. If you want your brand to win then the way it communicates must be as carefully considered as the game you’re playing. Don’t expect to win by copying others. Your story needs purpose and differentiation to make it resonate. Article appeared on 17th April 2015 in […]

The company that sees the future, has a future

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Applied Marketing Vision: The company that sees the future, has a future. Businesses, like species, evolve. And it’s not necessarily the fittest (or the biggest balance sheet) that survive, it’s the animal that best adapts to the environment that does. Use applied marketing to adapt. Mother Nature is meritocratic. Natural selection comes from competitive advantage. […]