Are you a lion?

Posted on Posted in Brands & Branding, Marketing Communications, Social Media Marketing

I was lucky enough to attend The Communications Council WA ‘Marketing Effectiveness on Trial’ conference on 11th September 2017. Three speakers (Mark Earls, Professor Karen Nelson-Field and Peter Field presented their recent research and conclusions to a large audience of marketers and agency people in Perth. At the end my conclusion echoed Tywin Lannister’s famous […]

Fake Cases

Posted on Posted in Advertising, Blog, Social Media Marketing

Because so much of what we do is linked to a business’ long-term strategy we are not able to detail how we have created value without giving our Clients’ competitors, customers or other stakeholders a view from inside that tent. So in the tune with the zeitgeist we present a ‘fake case’. We could use […]