My dog is called Elvis. I think he loves me because of the attention he gives me. It’s no accident though. It’s because he knows how his bread is buttered. If he gives me attention, I’ll give him some in return. And vice versa. A dog’s brain is much smaller, and therefore simpler than a […]
Starting out into the workforce after studying for three or so years, you are literally starting from scratch. You get thrown into the deep end, and basically everything you think you knew gets dumped right out the window. Studying at a well-respected, but theory-based university, looks fantastic on your resume, but doesn’t really help when […]
Time and time again the ‘Social Media’ I consume includes headlines and links to content extolling social media as a panacea to all brand communications. I’m sorry to tell you Social Media does not exist anymore. It has gone the way of Web 2.0. It is an outdated business term used to capture the opportunities […]
Although Julius Caesar said “I came. I saw. I conquered” in his ‘I went to the UK, it looked good and it’s ours now’ motto, it could as easily apply to video marketing. In the world of marketing, and the territory that is the Internet, Video has arrived, it is liked and it wins. So […]
A marketing consultancy is a place where you get professional intelligent advice. I don’t mean that we have acquired superior knowledge and skills in marketing over other business people. I mean in the Webster’s dictionary definition of intelligence: marketing consultants have ‘the ability to apprehend the interrelationships of presented facts in such a way as […]
Personal Branding Over the last few months I’ve noticed a swell of noise regarding personal branding: That somehow a personal brand is the secret to a long and happy business life. But for me the idea of aspiring to be a personal brand for anyone but a select few CEOs or Founders is akin to […]
Spirit manufacturing in Australia had a period in the sun. But the sun is setting. IBIS World recently reported that over the last 5 years the spirit manufacturing industry grew 3.3% to revenues of around $568M p.a., under some pretty negative circumstances. But the next 5 years have a gloomier outlook with growth forecast at […]
Retail advertising Most retail advertising is so far behind the game it might as well be playing tiddlywinks I’ve written some controversial pieces about advertising, but this might be the most controversial. Why? Is it because I’m going to make a lot of enemies in my competitors? No. It’s because I’m going to make the […]
Marketing & Sausages This article was first printed in The West Australian 25/8/14 The marketing author and social media savant, Gary Vaynerchuck has a saying, “A penguin cannot be a giraffe, so just be the best penguin you can be”. I think this is why I don’t understand why some communications businesses like to add […]
The Marketing Innovation Bandwagon There are few more over used words in business than ‘Innovation’. Today, thanks to Malcolm Turnbull, it has even entered the world of politics and will be at the core of fiscal policies soon. But what is it, why is it important, what is the relationship between marketing / innovation, what […]