A review of the Amazon retail challenge Like it or not Amazon are coming to Australia. For consumers, more choice, great service, lower costs must be an exciting prospect. But for many retailers it’s a potential catastrophe. So what can you do? The Facts – In case you need reminding Amazon, is an American electronic […]
Over the last few days I’ve been contemplating the meaning of ‘value’ as it pertains to brands. I believe that value is at the heart of business, and therefore it’s marketing. Value is only created when benefits outweigh the cost. It is the exchange of a value that creates trade: I give you something of […]
The 2015 Sensis Report ‘How Australian people and businesses are using social media’ reported that 37% of large businesses and 80% of small businesses do not have a ‘social media strategy’, with many ‘digital communications and social business strategists’ seeing this as bad news. But like the Curate’s egg, it is both bad and good […]
“A winning marketing strategy is fundamental to building long-term company success”, said a marketing strategist. (Me. Just then). As I wrote that line Warren Buffet’s famous quote, “never ask a barber if you need a haircut, he’ll say yes”, sprung to mind. Assuming you have hair and you don’t want to resemble a homeless person, […]
How do I get more customers? How do I grow my business? How do I get existing customers to spend more? Google loves to answer search questions like ‘How do I get more customers?’ with a page that 1) recognises the question (i.e. the page repeats the ‘keywords’ often – especially in H2 / H3 […]