Are you a lion?

Posted on Posted in Brands & Branding, Marketing Communications, Social Media Marketing

I was lucky enough to attend The Communications Council WA ‘Marketing Effectiveness on Trial’ conference on 11th September 2017. Three speakers (Mark Earls, Professor Karen Nelson-Field and Peter Field presented their recent research and conclusions to a large audience of marketers and agency people in Perth. At the end my conclusion echoed Tywin Lannister’s famous […]

Hunting the Unicorn

Posted on Posted in Blog

Don’t hate us, but we think offering internships when done properly** is a good thing. We offer internships and so speak to many under grads, post grads and Masters students about their career prospects. There is one common denominator in every conversation: The Unicorn.     The Unicorn is how we describe the creature many […]

Eight great podcasts we recommend

Posted on Posted in Blog

We subscribe to a number of great podcasts. We recently read a list of someone else’s recommendations and it was very useful. We thought you might also find my list useful too. We’ve included average running times, and a link through to iTunes.   Business News WA: 15 minutes https://itunes.apple.com/au/podcast/business-news-wa/id842325520?mt=2 ‘Business News provides news, insights […]

Fake Cases

Posted on Posted in Advertising, Blog, Social Media Marketing

Because so much of what we do is linked to a business’ long-term strategy we are not able to detail how we have created value without giving our Clients’ competitors, customers or other stakeholders a view from inside that tent. So in the tune with the zeitgeist we present a ‘fake case’. We could use […]