retail advertising

Retail advertising playing tiddlywinks

Posted on Posted in Advertising

Retail advertising Most retail advertising is so far behind the game it might as well be playing tiddlywinks I’ve written some controversial pieces about advertising, but this might be the most controversial. Why? Is it because I’m going to make a lot of enemies in my competitors? No. It’s because I’m going to make the […]

Marketing & Sausages

Marketing & Sausages

Posted on Posted in Marketing Communications

Marketing & Sausages This article was first printed in The West Australian 25/8/14 The marketing author and social media savant, Gary Vaynerchuck has a saying, “A penguin cannot be a giraffe, so just be the best penguin you can be”. I think this is why I don’t understand why some communications businesses like to add […]

marketing innovation

Marketing Innovation

Posted on Posted in Marketing Communications

The Marketing Innovation Bandwagon There are few more over used words in business than ‘Innovation’. Today, thanks to Malcolm Turnbull, it has even entered the world of politics and will be at the core of fiscal policies soon. But what is it, why is it important, what is the relationship between marketing / innovation, what […]

Marketing segmentation

Marketing Segmentation

Posted on Posted in Marketing Communications

Marketing Segmentation A couple of recent articles in Harvard Business Review (HBR) on marketing segmentation made me reflect on one of the basics of effective marketing. In ‘Choosing The Right Customer’ (Robert Simons, HBR March 2014), the Harvard Business School Professor suggests that although there are potentially a number of different groups that could be […]